Effective Date: May 21, 2026
This Privacy Policy describes how 2SiiD3S Holdings LLC (“Company,” “we,” “our,” or “us”) and its associated brands, including AetherLux™️, 2SiiD3S, and Celestial VibeCast, collect, use, and protect your personal information when you visit our websites, purchase products, book services, or otherwise interact with our brands (the "Services").
This policy applies to all associated brands and platforms operated by 2SiiD3S Holdings LLC. AetherLux™️ is powered by Shopify, which enables us to provide certain Services to you. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understand the collection, use, and disclosure of your information as described herein.
1. Personal Information We Collect
When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you. We collect or process the following categories of personal information depending on how you interact with the Services:
* Contact Details: Name, email address, phone number, billing address, and shipping address.
* Financial Information: Credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, and payment confirmation.
* Account Information: Username, password, security questions, preferences, and settings.
* Transaction Data: Purchase history, subscription details, items viewed, items added to cart or wishlist, returns, exchanges, or cancellations.
* Communications: Information included in your communications with us, such as customer support inquiries or spiritual/advisory service requests.
* Technical & Device Data: IP address, browser type, device information, network connection, and other unique identifiers.
* Usage Information: Information regarding your interaction with the Services, including pages visited, time spent, and navigation patterns.
Sources of Information
We collect personal information from the following sources:
* Directly from you: When you create an account, make a purchase, or communicate with us.
* Automatically: Through cookies and similar technologies when you visit our websites.
* Service Providers: From partners like Shopify, Stripe, and other vendors who process data on our behalf.
* Third Parties: From business partners or social media integrations.
2. How We Use Your Information
We use your personal information for the following purposes:
* Provide and Improve Services: To process orders, fulfill payments, deliver products, manage your account, and provide a customized shopping experience.
* Spiritual & Advisory Services: To deliver digital content and spiritual services (provided for entertainment and informational purposes only; not intended as medical, legal, or financial advice).
* Marketing and Advertising: To send promotional communications (if you opt in) and show targeted advertisements based on your activity.
* Security and Fraud Prevention: To authenticate accounts, provide secure shopping, and detect or investigate fraudulent or malicious activity.
* Communication: To provide customer support and maintain our business relationship.
* Business Operations: To manage and scale operations across multiple brands, utilize automated billing, and analyze data to optimize performance.
* Legal Reasons: To comply with applicable laws, respond to legal processes, or enforce our terms and policies.
3. Payments & Third-Party Services
All payments are securely processed through trusted third-party providers such as Stripe and Shopify Payments. Stripe serves as our central system for managing business operations across multiple brands and revenue streams.
These providers:
* Encrypt your payment data.
* Handle transactions under their own privacy policies. You can review their policies here: [Stripe Privacy Policy](https://stripe.com/privacy) and [Shopify Privacy Policy](https://www.shopify.com/legal/privacy).
* Do not share full financial details with us. We only access data necessary to operate our business.
We also utilize trusted third-party tools for analytics, email marketing, website functionality, cloud storage, and fulfillment. These providers only access data as necessary to perform their services on our behalf.
4. Sharing and Disclosure of Information
We do not sell your personal information. We may disclose your information in the following circumstances:
* Service Providers: With vendors who perform services on our behalf (e.g., IT management, payment processing, data analytics, shipping).
* Brand Integration: Between brands under the 2SiiD3S Holdings LLC umbrella (AetherLux™️, 2SiiD3S, Celestial VibeCast) to provide a seamless experience.
* Business Partners: With marketing partners to provide personalized advertising.
* Legal Obligations: To comply with law, respond to subpoenas, or protect our rights and the safety of our users.
* Business Transactions: In connection with a merger, sale, or bankruptcy.
5. Relationship with Shopify
Our AetherLux™️ store is hosted by Shopify. Shopify collects and processes information about your use of the Services to provide and improve their platform. Shopify may use your data for enhanced features that incorporate information from your interactions across different merchants. For more details, visit the [Shopify Consumer Privacy Policy](https://www.shopify.com/legal/privacy/app-users).
6. Cookies and Tracking
We use cookies and similar technologies (like retargeting pixels from Meta and Google) to improve site performance, understand user behavior, and deliver targeted advertisements. You can disable cookies through your browser settings. We respect Global Privacy Control signals and offer options to opt-out of targeted advertising where applicable.
7. Your Rights and Choices
This Privacy Policy is governed by the laws of the State of Michigan, United States, without regard to its conflict of law principles. For EU/UK residents, applicable data protection law (such as the GDPR) governs to the extent it conflicts with Michigan law. We strive to comply with applicable privacy laws, including the CCPA/CPRA and GDPR.
Depending on your location, you may have the following rights:
* Right to Access/Know: Request access to the personal information we hold about you.
* Right to Delete: Request the deletion of your personal information.
* Right to Correct: Request correction of inaccurate information.
* Right of Portability: Request a copy of your data in a portable format.
* Right to Opt-Out: Opt out of the "sale" or "sharing" of information for targeted advertising.
UK/EEA Specific Rights: Right to object to or restrict processing and the right to withdraw consent.
To exercise these rights, please contact us at support@aetherlux.shop. We will not discriminate against you for exercising your rights.
8. Data Security and Retention
We implement administrative, technical, and physical safeguards to protect your data. However, no system is 100% secure, and you share information at your own risk.
We retain your information only as long as necessary to provide Services, comply with legal obligations, resolve disputes, or enforce our contracts.
9. Age Restrictions
The Services are not intended for individuals under the age of **18**. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with information, please contact us to request its deletion.
10. International Data Transfers
Your personal information may be transferred to, stored, and processed in the United States and other countries where our service providers operate. These countries may have different data protection laws. If we transfer data out of the EEA or UK, we rely on recognized mechanisms like Standard Contractual Clauses.
11. Third-Party Links
Our Services may contain links to third-party websites. We are not responsible for the privacy or security practices of these sites and recommend you review their individual policies.
12. Changes to This Policy
We may update this Privacy Policy at any time to reflect changes in our practices or for legal reasons. Updates will be posted on this page with a revised "Effective Date."
13. Contact Information
For questions, concerns, or to exercise your rights, please contact:
2SiiD3S Holdings LLC
Email: support@aetherlux.shop
Location: Grosse Pointe Park, MI
